Once Upon a Reader:
Books Are Magic!

The Time Warner Cable Media Sales successful feel-good campaign brings together talent from across the Time Warner family including Turner Networks, Warner Bros., HBO and Jazz at Lincoln Center.

The campaign consists of a series of 30-second sponsorable PSAs featuring prominent TV & film personalities from the Time Warner family as they share favorite books and what reading means to them. The commercials include a call to action encouraging viewers to donate a book online via FirstBook.org/timewarnercable to share the gift of reading.

Ask your Time Warner Cable Media Sales representative how you can associate your business with this campaign.
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Ashanti
Barbara Walters
Christine Baranski
Elisabeth Moss

Jeremy Piven
Nelly
Philip Seymour Hoffman
Regis Philbin
  • Additional PSAs:
  • Ashleigh Banfield (TruTV)
  • Ashley Bryan (Children's Book Author / Illustrator)
  • Blake ("Fried Dynamite" - Cartoon Network)
  • Bloo (Cartoon Network)
  • Bob Costas
  • Bryant Gumbel
  • Charlie Rose
  • Emma Roberts
  • Erica Hill (Headline News)
  • Eve
  • Freddie Highmore
  • Jason Biggs
  • Jimmie Johnson (NASCAR)
  • John Lehr ("10 Items Or Less" - TBS)
  • John McEnroe
  • Joy Behar
  • Kerri Russell
  • Kyra Phillips (CNN)
  • Larry King (CNN)
  • Michael Bloomberg (Mayor of NYC)
  • Nancy Grace (Headline News)
  • Oscar de la Renta
  • Paul LeClerc (President, NY Public Library)
  • Robert Osborne (TCM)
  • Robin Meade (Headline News)
  • Salman Rushdie
  • Soledad O'Brien (CNN)
  • Wilmer Valderrama (English and Spanish versions)
  • Wolf Blitzer (CNN)
  • Wynton Marsalis (Jazz at Lincoln Center)




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